
Real-Estate-Management
Your One-Stop-Service Provider
Real Estate Management is a specialized business division of Unibail-Rodamco-Westfield, dedicated to the management of shopping centers—tailored to the specific requirements of property owners. With a comprehensive service package, we adapt to the needs of property owners, refining the tenant mix, positioning, and strategic direction of each center in alignment with its objectives.
Throughout, we combine the highest quality standards with the international expertise of the URW Group.
Your Team at URW Real Estate Management

Real Estate Management

PMPS Real Estate Management

Real Estate Management


Real Estate Management

Real Estate Management

Real Estate Management

Real Estate Management

Real Estate Management

Real Estate Management

Why You Should Choose to Partner with URW Real Estate Management:

Quality & Expertise of the URW Group
Leverage our decades of experience and extensive expertise in shopping center management - both for URW-owned properties and Real Estate Management assets.

Owner-Centric Approach
We ensure that the goals and needs of property owners always remain our top priority.

Flexibility
We provide tailored solutions for every asset class, whether large or small, urban or regional.
Our Services – Your One-Stop Service Provider
- Preparation of monthly and quarterly financial statements
- Posting of debit and credit transactions
- Managing the books, including compliance with German GAAP and the corporate legal structure of the owner
- Preparation and presentation of annual financial statements, including balance sheet, profit and loss statement, notes, and management report under German commercial law
- Supporting the client company in fulfilling internal organizational and management obligations, including compliance with the German Commercial Code (HGB), the GmbH Act, and applicable corporate contracts and statutes
“The careful and timely preparation of monthly and quarterly financial statements, as well as the accurate posting of transactions, are crucial for transparent financial reporting. By preparing annual financial statements in accordance with German commercial law and closely supporting our clients in meeting regulatory requirements, we ensure the highest level of accuracy and compliance in all financial processes.”

Real Estate Management
- Coordination of the strategic vision definition for the shopping center
- Close collaboration with the landlord to ensure strategic and operational alignment between owner and operator
- Providing informed insights and collaboration with the following operational functions:
- Leasing: Defining retail mix, rental activities, and target rents
- PMPS/Technical Management: Preparing Opex & Capex budgets including profitability calculations and ESG measures
- Developing the annual business plan and monitoring its subsequent operational implementation in day-to-day business
- Internal asset controlling provides reporting tailored to the owner's needs and requirements
“In Asset Management, we coordinate all internal departments and act as key account managers, serving as direct points of contact for our owners. We ensure maximum efficiency and the highest quality standards.”

Real Estate Management
- Ensuring the implementation of asset strategy in the operational management of the shopping center
- Managing daily operations
- Interaction with existing tenants and onboarding of future tenants:
- Tenant development
- Feedback discussions
- Shop inspections, including advice on potential improvements
- Ensuring service provider quality (especially cleaning and security)
- Compliance with general house rules
- Coordination of the Tenant Association and marketing activities for the property
- Communication and mediation between owner interests and local stakeholders
- Lobbying activities to ensure a strong presence in the local community
- Project-based center management:
- Specific lobbying actions (e.g., expansion of the sales area)
- Quick Wins catalog
- Parking management
“At URW Real Estate Management, we transform your shopping center into a sustainable and attractive meeting place. Our center management connects asset strategy with an outstanding shopping experience – for satisfied customers and successful businesses.”

Real Estate Management
- From continuous center development and expansion opportunities to creating a comprehensive mixed-use district around the center
- Improving and developing a unique customer journey
- Managing every phase of project development – from planning to groundbreaking and final handover
- Design and implementation of architectural concepts for exterior and interior through our in-house Concept Studio and long-term partner architects
- Consulting on investment decisions and profitability calculations for assessments
- Monitoring legal and administrative requirements such as building permit applications
- Depending on the client's needs, we act as both General Planner and Program Manager
"Developing shopping centers is a unique challenge. With our extensive experience and expertise as a comprehensive service provider, we contribute significantly to success through close collaboration with all disciplines."

PMPS Real Estate Management
Based on years of experience in implementing ESG measures in real estate assets, we have developed a tailored strategy for the Real Estate Management business to drive the decarbonization of managed assets. With a clear focus on short-, medium-, and long-term measures, building efficiency is continuously improved, including the use of renewable energies. As part of this strategy, continuous optimizations are made to ensure an efficient and sustainable reduction of the CO₂ footprint of assets, contributing to achieving our clients' sustainability goals.
“With our extensive experience, we drive the decarbonization of our real estate by continuously improving building efficiency and integrating renewable energies. This allows us to reduce the CO₂ footprint and support our clients’ sustainability goals.”

PMPS Real Estate Management
- Continuous market analysis of competitors and tenant markets
- Annual strategic analysis of the tenant mix within assets
- Development of annual strategic and sustainable leasing concepts considering market trends, location factors, and customer needs
- Annual detailed planning of a Leasing Action Plan incorporating all economic KPIs
- Reliable implementation of the Leasing Action Plan
- Financial and contractual negotiations up to contract signing
- National and international networking with retailers
- Key account management for strategically important tenants
- Quarterly detailed reports on leasing status
- Profitability calculation of individual measures
- Development of restructuring concepts, including profitability analysis and rent forecasts
- Creation of customized potential analyses for various measures, including rent calculation
- Negotiation of service charge matters
- Process support in insolvency cases
“We secure and enhance the value of your asset through individually tailored sustainable leasing concepts.”

Real Estate Management
- Marketing Action Plan to ensure budget and campaign planning for the tenant community, along with detailed market research analysis (customer data, catchment area, etc.)
- Consistent communication strategy based on the Marketing Action Plan
- Customer experience as a focus across all touchpoints along the customer journey (owned media, earned media, paid media, point of sale)
- Major events throughout the year focused on customer acquisition
- Regular activations throughout the year focusing on customer retention
- Interactive guidance and content management system
- Marketing during renovations or refurbishments:
- Transformation campaign during renovation
- New image campaign aligned with positioning
- Re-opening event for business partners and customers
- Project-based marketing:
- 360° virtual center tours
- Leasing pitches
- Center positioning
“Successful marketing is essential to ensuring competitiveness and increasing visibility. More than ever, it is important to monitor the market and analyze customer consumption behavior. Our marketing activities respond flexibly to seasonal trends, competitor activities, and market developments, always aligning with the individual positioning of the center.”

Real Estate Management
- Premium units in high-traffic centers
- Customized lease terms based on individual needs
- Exclusive sales platforms for established brands, start-ups, and DNVBs ensure easy market entry into our shopping center portfolio
- High-quality environment with direct customer connection
“We enhance the attractiveness of malls through temporary leasing and promotional activities.”

Real Estate Management
- Comprehensive planning and control of the center’s technical operations
- Annual budget planning, including maintenance and improvement work
- Ensuring the implementation of agreed measures within the set budget and timeline
- Continuous monitoring of the center’s operating costs
- Management of facilities and equipment throughout their lifecycle, including total cost analysis
- Coordination and supervision of all tenant works (improvements and new additions) from handover to unit return
- Commissioning and management of contractors
- Coordination and administration of all regulatory procedures, including health and safety controls, risk management measures, etc.
“We ensure the efficient technical operation of the center through comprehensive planning, budgeting, and control of all maintenance, improvement, and tenant works. Additionally, we manage facilities, equipment, and regulatory procedures, including health and safety requirements.”

PMPS Real Estate Management
- Management of lease agreements while ensuring high administrative quality
- Annual indexation of lease contracts
- Anticipation of landlord and tenant contract deadlines (e.g., termination options, extension options)
- Value protection (implementation of indexation and optimized service charge regulations)
- Proactive consulting for optimizing the service charge structure and assessment rates (implementation of flat-rate amounts)
- Tenant communication
- Deposit management
- Tenant-related accounting
- Booking of charges and recording of payments received
- Debt collection and reconciliation with tenants to ensure effective rent collection
- Preparation of turnover-based rent statements
- Preparation of service charge statements
“Through efficient lease management and proactive indexation as well as contract monitoring, we ensure contract stability and optimize service charge structures. With targeted tenant communication, precise accounting, and an effective debt collection system, we guarantee reliable rent collection and transparent billing.”

Real Estate Management
- Our expertise in district management: Shopping, living, working, hotels & leisure
- Embracing the district concept across all areas
- Minimized friction through short distances
- Management closely integrates retail and district areas
- Technical management is responsible across offices, hotels, and residences
- Marketing activations for the entire district
“We create sustainable mixed-use districts that put people’s needs at the center. Our district management strengthens the connection between residents and their environment – for a vibrant home and strong communities.”

Real Estate Management
- Our one-stop-shop media agency for retail brings unforgettable and dynamic brand moments to life – with exceptional impact across the entire URW portfolio
- Our premium media assets for retail, including iconic formats, enable brands and media buyers to create innovative and measurable campaigns targeting an engaged and strong audience, both offline and online
- Our dedicated and passionate 50-person international team possesses deep expertise in media, brand experience, and data partnerships.
- Visit website
“We create high-impact brand experiences and connect them with the right platform and audience – regardless of size or format.”
