Real Estate Brand Award for Unibail-­Rodamco

European Real Estate Brand Institute awards most valuable real estate brands: Unibail-­Rodamco is Europe’s best real estate developer.

The European Real Estate Brand Institute (REB-­ Institute) evaluates annually the most successful and valuable brands in the real estate industry in Germany, Austria and in Europe-­wide comparison. This year, Unibail-­Rodamco took first place in the category “Real Estate Developers Retail Europe” based on the corresponding study and secured the popular award. In the international brand comparison, Unibail-­Rodamco particularly impressed with the very good quality of their project management and implementation as well as great international experience. After the second place in 2017, Unibail-­Rodamco was at the forefront of this category this year.

“The successful brand development is a direct result of the excellent work that our experts do every day in the value creation for our customers and partners”, says Paul-­Eric Perchaud, Director Operations at Unibail-­Rodamco Germany. “This is why the Real Estate Brand Award is such a great recognition of our strategy and at the same time strong motivation for us to keep leading the industry as driver of innovation in the coming years.”

Development pipeline with an investment volume of 7.9 billion Euro

In addition to the strategic and content-­related further development of the exisiting assets, Unibail-­Rodamco currently develops projects with an investment volume of 7.9 billion Euro (as of 31 December 2017), including The Mall of the Netherlands near The Hague or Southern Überseequartier in Hamburg. With a total area of 419,000 square metres, 14 single buildings and an investment volume of more than a billion Euro, the development of the mixed-­use district in the heart of the Hamburg HafenCity is one of the most important development projects of the entire company history. The urban district directly located at Elbe river will provide space for retail, culinary offers, diverse entertainment and cultural offers, three hotels, apartments, office areas and, last not least, a cruise terminal.

Real Estate Brand Report: largest brand value study in the real estate industry

The largest empirical brand value study in the real estate industry, the Real Estate Brand Value Study, was the basis for the Real Estate Brand Award. As part of the study, the European Real Estate Brand Institute (REB-­Institute) examined more than 1,400 corporate brands in 30 studies and surveyed over 94,000 industry experts in 47 European markets. Apart from the category for the best European real estate developer, there are also awards for various sectors in the real estate industry: for example for investors, asset managers, banks, project managers, architects or consulting companies.

The Berlin based REB-­Institute is one of the leading platforms for the finance and behaviour-­oriented evaluation of brands in the real estate industry. Relevant company, service as well as project and location brands are part of the brand panel. The most relevant brands and their developments have been evaluated every year since 2009 and are being listed in the brand rankings of the REB-­Institute.

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