H&M Germany opens full-concept store in Westfield Hamburg-Überseequartier

Unibail-Rodamco-Westfield (URW) Germany can announce another important partnership for the fashion and lifestyle segment in the future flagship destination in Hamburg’s HafenCity: With H&M, the next established fashion brand will open in Westfield Hamburg-Überseequartier in spring 2024. The Swedish company is moving into a rental area of around 3,200 square metres. At the opening, the store will feature the most cutting-edge H&M store concept in the Hanseatic city.

H&M, as a globally renowned fashion brand, stands for the latest styles and inspirations. Customers can find everything their fashion hearts desire in the approximately 4,200 H&M stores worldwide, including over 400 stores in Germany – from unique designer collaborations to classic basics, fashion-forward accessories and motivational sportswear. But H&M is more than fashion and quality at the best price. The company has set itself the goal that all products from 2030 onwards will be made from recycled or more sustainable materials. Customers can already recognise garments with a high proportion of more sustainable materials by the “Conscious Choice” label.

Constantin Wiesmann, Director of Leasing Austria & Germany at Unibail-Rodamco-Westfield, says: “We are delighted to have won H&M as another important partner for Westfield Hamburg-Überseequartier. The flagship store, which covers around 3,200 square metres, will add further contour to the brand mix of the flagship destination and once again strengthen our strategic partnership with H&M. We are looking forward to the opening.”

Maximilian Schüssler, Sales Manager H&M Germany, explains: “We are proud to be able to create another shopping experience for our customers in HafenCity with our new H&M store. Westfield Hamburg-Überseequartier is also a great addition to our store portfolio and we are delighted to be a key partner in making the new quarter a unique and vibrant destination. As one of Germany’s largest retail employers, we are also proud to be able to create many new jobs.”

Westfield Hamburg-Überseequartier: Modern urbanity for Hamburg
In Westfield Hamburg-Überseequartier in Hamburg’s HafenCity district, a total of 14 buildings are under construction for a new vibrant destination with outstanding architecture and a unique mix of uses. Retail, entertainment concepts and more than 40 gastronomy units are closely coordinated with a total of 579 apartments, offices for 4,000 workplaces, three hotels and a cruise ship terminal. The quarter is optimally integrated into the local infrastructure with its own metro station, bus lines and various mobility services. The mixed-use project comprises a total area of 419,000 square metres and will be executed by Unibail-Rodamco-Westfield with an investment of over one billion euros.

Image: Reference H&M store in Westfield Mall of the Netherlands

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