
Real Estate Management
Your One-Stop-Service Provider
Real Estate Management is a specialized business division of Unibail-Rodamco-Westfield, dedicated to the management of shopping centers—tailored to the specific requirements of property owners. With a comprehensive service package, we adapt to the needs of property owners, refining the tenant mix, positioning, and strategic direction of each center in alignment with its objectives.
Throughout, we combine the highest quality standards with the international expertise of the URW Group.
Your team at URW Real Estate Management

Real Estate Management

PMPS Real Estate Management

Real Estate Management


Real Estate Management

Real Estate Management

Real Estate Management

Real Estate Management

Real Estate Management

Real Estate Management

Why You Should Choose to Partner with URW Real Estate Management:

Quality & Expertise of the URW Group
Leverage our decades of experience and extensive expertise in shopping center management - both for URW-owned properties and Real Estate Management assets.

Owner-Centric Approach
We ensure that the goals and needs of property owners always remain our top priority.

Flexibility
We provide tailored solutions for every asset class, whether large or small, urban or regional.
Our Services – Your One-Stop Service Provider
- Preparation of monthly and quarterly financial Statements
- Booking of debit and credit transactions
- Maintaining financial records, including compliance with German GAAP and the owner’s corporate structure
- Preparation and submission of annual financial statements, including balance sheet, profit and loss statement, notes, and, if applicable, management report in accordance with German commercial law
- Supporting the client company in fulfilling its internal organizational and management obligations, in compliance with the German Commercial Code (HGB), the German Limited Liability Companies Act (GmbH-Gesetz), and relevant corporate agreements and statutes
“The meticulous and timely preparation of monthly and quarterly financial statements, along with the accurate booking of transactions, is crucial for transparent financial reporting. By preparing annual financial statements in accordance with German commercial law and providing close support to our clients in meeting legal requirements, we ensure the highest level of precision and compliance in all financial processes.”

Real Estate Management
- Coordination of the Strategic Vision for the shopping center
- Close Collaboration with the Landlord to ensure strategic and operational alignment between owner and operator
- Provision of Informed Decision-Making and seamless cooperation with key operational functions:
- Leasing: Defining the retail mix, rental activities, and target rents
- PMPS/Technical Management: Development of Opex & Capex budgets, including profitability calculations and ESG initiatives
- Annual Business Plan Development and monitoring of its operational implementation in day-to-day management
- Internal Asset Controlling & Reporting tailored to the owner’s specific requirements and preferences
“In Asset Management, we coordinate all internal departments and act as key account managers, serving as the direct point of contact for our property owners. We ensure maximum efficiency and the highest quality standards.”

Real Estate Management
- Ensuring the implementation of the asset strategy in the shopping center's day-to-day operations
- Managing daily business operations
- Interaction with existing tenants and onboarding of future tenants:
- Tenant development
- Feedback discussions
- Shop inspections, including advice on potential improvements
- Ensuring the quality of service providers (especially cleaning and security)
- Compliance with general house rules, including
- Coordination of the Tenant Association and marketing activities for the property
- Communication and mediation between the property owner's interests and local stakeholders
- Lobbying activities to ensure a strong presence in the local community
- Project-based center management:
- Specific lobbying actions (e.g., expansion of the sales area)
- Quick Wins catalog
- Parking management
“At URW Real Estate Management, we transform your shopping center into a sustainable and attractive meeting place. Our center management aligns asset strategy with an outstanding shopping experience – for satisfied customers and successful businesses.”

Real Estate Management
- From the continuous evolution of the center to exciting expansion opportunities and the development of a fully integrated mixed-use district around the center
- Enhancing and developing a unique customer journey
- Managing every phase of project development – from inception to groundbreaking and ultimately handover
- Designing and implementing the architectural vision for both exterior and interior spaces through our in-house Concept Studio and long-standing partner architects
- Providing investment advisory services and profitability calculations for strategic decision-making
- Overseeing legal and administrative requirements, such as building permit applications
- Depending on client preferences, we act as both General Planner and Program Manager
"Developing shopping centers is a unique challenge. With our extensive experience and expertise as a full-service provider, working closely with all disciplines, we play a crucial role in ensuring success."

PMPS Real Estate Management
Based on years of experience in implementing ESG measures in owned properties, we have developed a tailored strategy for the Real Estate Management business to drive the decarbonization of managed assets effectively. With a clear focus on short-, medium-, and long-term initiatives, we continuously improve building efficiency, including the use of renewable energies. As part of this strategy, ongoing optimizations are implemented to ensure an efficient and sustainable reduction of the assets' carbon footprint, thereby contributing to the fulfillment of our clients' sustainability goals.
"With our extensive experience, we drive the decarbonization of our properties by continuously improving building efficiency and utilizing renewable energies. This allows us to reduce the carbon footprint and support the sustainability goals of our clients."

PMPS Real Estate Management
- Continuous market analysis of competitors and tenant markets
- Annual strategic analysis of the asset's tenant mix
- Development of annual strategic, sustainable leasing concepts considering market trends, location-specific factors, and customer needs
- Annual detailed planning of a Leasing Action Plan incorporating all financial KPIs
- Reliable implementation of the Leasing Action Plan
- Financial and contractual negotiations up to contract signing
- Maintaining national and international retailer networks
- Key account management for strategically important tenants
- Detailed quarterly reports on leasing status
- Profitability calculations for individual measures
- Development of restructuring concepts, including financial analyses and rent projections
- Creation of customized potential analyses for various measures, including rent calculations
- Negotiation of service charge issues
- Process support in insolvency cases
"We secure and enhance the value of your asset through tailor-made, sustainable leasing concepts."

Real Estate Management
- Marketing Action Plan to ensure budget and campaign planning for the tenant community, along with a detailed market research analysis (customer data, catchment area, etc.)
- Consistent communication strategy based on the Marketing Action Plan
- Customer experience as a key focus across all touchpoints along the customer journey (Owned Media, Earned Media, Paid Media, POS)
- Major events throughout the year focusing on customer acquisition
- Regular activations throughout the year with a focus on customer retention
- Interactive guidance and content management system
- Marketing during renovation or refurbishment work:
- Transformation campaign during renovation
- New image campaign aligned with positioning
- Re-opening event for business partners and customers
- Project-based marketing:
- 360° virtual center tours
- Leasing pitches
- Center positioning
"Successful marketing is essential to ensuring competitiveness and increasing brand awareness. Now more than ever, it is crucial to monitor the market and analyze customer consumption behavior. Our marketing activities adapt flexibly to seasonal trends as well as competitive and market developments while always aligning with the center’s unique positioning."

Real Estate Management
- Premium units in high-traffic centers
- Flexible lease terms tailored to individual needs
- Exclusive sales platforms for established brands, start-ups, and DNVBs ensure easy market entry into our shopping center portfolio
- High-quality environment with direct customer interaction
"We enhance the appeal of malls through temporary leasing and promotional activities."

Real Estate Management
- Comprehensive planning and control of the center’s technical operations
- Annual budget planning, including maintenance and improvement works
- Ensuring the implementation of agreed measures within the defined budget and timeline
- Continuous monitoring of the center’s operating costs
- Management of facilities and equipment throughout their lifecycle, including total cost considerations
- Coordination and supervision of all tenant works (improvements and new openings) from handover to return of the unit
- Commissioning and management of contractors
- Coordination and management of all regulatory procedures, including health and safety inspections, risk management measures, etc.
"We ensure the efficient technical operation of the center through comprehensive planning, budgeting, and control of all maintenance, improvement, and tenant works. Additionally, we manage facilities, equipment, and regulatory procedures, including health and safety requirements."

PMPS Real Estate Management
- Management of lease agreements while maintaining high administrative quality
- Annual indexation of lease agreements
- Anticipation of landlord and tenant contractual action deadlines (e.g., termination and extension options)
- Value protection (implementation of indexation and optimized service charge regulations)
- Proactive consulting to optimize service charge structures and assessment rates (implementation of flat-rate charges)
- Tenant communication
- Deposit management
- Tenant-related accounting
- Posting of receivables and recording of incoming payments
- Collection management and account reconciliations with tenants to ensure reliable rent collection
- Preparation of turnover-based rent settlements
- Preparation of service charge statements
"Through efficient lease management, proactive indexation, and contract monitoring, we ensure contract stability and optimize service charge structures. With targeted tenant communication, precise accounting, and an effective collection process, we guarantee reliable rent collection and transparent billing."

Real Estate Management
- Our expertise in district management: shopping, living, working, hotels & leisure
- Bringing the district concept to life across all areas
- Minimized friction losses through short communication channels
- Management seamlessly integrates retail and district operations
- Technical management is responsible across office, hotel, and residential spaces
- Marketing activations for the entire district
"We create sustainable mixed-use districts that put people’s needs at the center. Our district management fosters the relationship between residents and their environment – creating vibrant homes and strong communities."

Real Estate Management
- Our one-stop-shop media agency for retail brings unforgettable and dynamic brand moments to life – with exceptional impact across the entire URW portfolio.
- Our top-tier media assets for retail, including iconic formats, allow brands and media buyers to deliver innovative and measurable campaigns to an engaged and high-value audience, both offline and online.
- Our dedicated and passionate 50-member international team brings extensive expertise in media, brand experience, and data partnerships.
- Visit Website
"We create high-impact brand experiences and connect them with the right platform and audience – regardless of size or format."
