Airpaq announced as Winner of Westfield Grand Prix Europe

Unibail-Rodamco-Westfield (URW) announces Airpaq as the Pan-European winner of the Westfield Grand Prix, an international competition to find and accelerate the growth of the next generation of sustainable businesses.

Airpaq is a German brand producing backpacks and accessories from automotive industry waste. Airpaq will benefit from support to scale the brand nationally and internationally, including a free retail location in Germany, tailored support from URW retail experts and a custom media plan by URW’s in-house retail media agency, Westfield Rise.

Anne-Sophie Sancerre, Chief Customer & Retail Officer, said: “A huge congratulation to Airpaq for winning the Westfield Grand Prix Europe. We take great pride in our commitment to support emerging, innovative businesses, particularly those with strong sustainability commitments and positioning. We look forward to working with Airpaq over the coming years, helping them realise their potential and facilitating their success through the strength of the Westfield network, exposing them to the millions of visitors who come through our doors.”

Adrian Goosses, Co-Founder at Airpaq, comments: “We’re very honoured to have won not only the Westfield Grand Prix for Germany & Austria, but also the pan-European contest amongst such pioneering startups from France, the UK and Spain. Winning this prize gives us the opportunity to boost our next steps in the retail industry, and also pursue our engagement and our ambition to inspire everyone to embrace a greener, sustainable lifestyle.”

In its 15th edition, the Westfield Grand Prix was expanded internationally this year to take place across France, Spain, the UK, Germany and Austria and, in line with the company’s Better Places sustainability roadmap, focused on innovative, sustainability-oriented retail concepts. Airpaq was selected from the winners of each of the national Westfield Grand Prix competitions, which also included Biicou from France, Known Source from the UK and PJ.Lobster from Spain.

The Westfield Grand Prix was created in 2007 to identify the most promising brands in the retail, food, leisure, and service sectors. The competition forms part of URW’s broader support for small and local entrepreneurs, enabling them to bring new, cutting-edge concepts to consumers. The Westfield Grand Prix has previously rewarded 50 start-ups, including Yellow Korner and Jimmy Fairly.

Image: Adrian Goosses during the presentation at the Westfield Grand Prix

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